Nivea | Building Trust Through Influence
Driving engagement and visibility for a global beauty brand through authentic influencer collaborations.
Project type:
Influencer Marketing, Content Strategy Video Production and Editing
Date
Q4 2023
Challenge
Nivea, a global leader in skincare, partnered with a prominent aesthetic doctor and influencer in the Western Balkans to enhance brand visibility and engagement on TikTok and Instagram. The goal was to create authentic, relatable content that showcased product benefits while aligning with the influencer’s expertise. The campaign aimed to build trust, resonate with the audience, and drive meaningful engagement across both platforms.
Strategy
We designed a content strategy that leveraged the influencer’s credibility and audience connection while incorporating current trends to maximize engagement. The campaign featured short-form videos showcasing Nivea’s products in relatable scenarios, emphasizing their benefits through the aesthetic doctor’s professional expertise. By aligning the content with trending formats and relatable messaging, we ensured it resonated with the influencer’s audience while maintaining Nivea’s brand identity. This approach balanced education, authenticity, and creativity for maximum impact.
Story & Video Snippets
Results
The campaign delivered exceptional results by combining authenticity and strategic execution:
• Viral reach: A short-form video achieved over 700,000 views across TikTok and Instagram, significantly boosting visibility.
• High engagement: Stories and posts generated a 30% increase in interactions, strengthening audience trust and brand affinity.
• Ongoing partnership: Nivea deemed the collaboration highly successful, continuing the relationship with the influencer as a brand ambassador.
By aligning with trends and creating authentic content, the campaign enhanced Nivea’s brand presence and engagement across the Western Balkans.