Grande | Turning Holiday Browsers into Buyers
A Q4 holiday campaign combining visually impactful content and strategic targeting to engage loyal customers, and drive meaningful conversions.
Project type:
Content Strategy, Copywriting, Paid Social Campaign, Performance Optimization
Date
Q4 2023
Challenge
Grande Cosmetics, a leading female-owned U.S. brand known for its innovative lash and brow products, needed a Q4 holiday campaign that resonated with their existing audience while targeting mid- and bottom-funnel customers. The goal was to create visually engaging, brand-authentic content that highlighted the GrandeLASH category and drove conversions, all while standing out in the competitive beauty market during the holiday season.
Strategy
To achieve Grande Cosmetics’ goals, we developed a tailored campaign strategy that addressed the unique needs of mid- and bottom-funnel audiences. For mid-funnel customers, we focused on educational content that built trust by highlighting the benefits and unique features of the GrandeLASH category. For bottom-funnel customers, we implemented urgency-driven messaging with direct calls to action, emphasizing holiday discounts and the product’s proven popularity. The campaign maintained a consistent, visually engaging aesthetic true to the brand’s identity, ensuring both resonance with existing customers and appeal to new ones.
Mid-funnel
Bottom-funnel
Results
The Q4 holiday campaign delivered impressive results across both mid- and bottom-funnel objectives. Key outcomes included:
• Increased engagement: Mid-funnel content boosted audience interaction rates by 30%, strengthening trust and interest among potential buyers.
• Higher conversions: Bottom-funnel content drove a 20% increase in holiday sales for the GrandeLASH category.
• Strong ROI: The campaign achieved an outstanding 210% return on investment, maximizing the impact of the ad spend.
• Expanded reach: The campaign attracted new audience segments, contributing to overall brand growth during a competitive season.
By combining targeted strategies with visually engaging content, the campaign delivered measurable impact and reinforced Grande Cosmetics’ leadership in lash and brow products.