ReCulture |
Content Strategy for Cultural Impact
Crafting a cohesive content strategy, website, and paid campaign to promote cultural innovation in the Western Balkans.
Project type:
Content Strategy, Copywriting, Paid Social
Date
2020–2024
Challenge
The European Commission’s ReCulture Project aimed to modernize cultural institutions in the Western Balkans by engaging young designers through a regional open call. The goal was to promote the project effectively, attract a diverse pool of talented applicants, and inspire innovative rebranding for these institutions. To achieve this, the marketing needed to balance clarity, creativity, and cultural relevance across digital platforms.
Strategy
The strategy centered on creating a strong digital presence through a website, paid campaigns, and social media support. The website served as the project’s core, featuring clear and engaging content that not only explained the open call and guided applicants through the process but also provided updates on project progress and news.
To amplify reach, a targeted paid social campaign was developed, leveraging data-driven insights to connect with young designers across the region. Social media content further supported these efforts, ensuring consistent messaging and visibility for key milestones. Together, these initiatives promoted the open call, increased project awareness, and encouraged submissions from emerging talent.
Website
Social Media
Results
• Surpassed KPIs: Successfully fulfilled the European Commission’s objectives for the project.
• Open Call Success: Received over 100 submissions from young designers across the region.
• Website Traffic: Attracted over 15,000 visits during the open call period, serving as a hub for project updates and applications.
• Increased Visibility: Boosted awareness of the project through targeted paid campaigns and digital engagement.