INFLUENCER CAMPAIGN

Nivea collaborated with Dr. Ljubica to promote its Q10 anti-age skincare line in Serbia. I created the content strategy, edited the content, and ensured the campaign effectively blended product promotion with viral trends for social media engagement.

Client
Nivea

Year
2024

1. Strategy & Concept

To maximize engagement, I combined direct product promotion with viral trend-based content, seamlessly integrating the brand into TikTok and Instagram videos. The campaign also included a visit to Nivea’s headquarters in Hamburg, which I documented and edited into engaging behind-the-scenes content to add exclusivity and authenticity.

2. Execution & Optimization

I created and edited short-form videos, including educational content, product demonstrations, and trend-based videos with subtle product placement. A/B testing showed that leveraging TikTok trends significantly outperformed traditional promotional content, leading to real-time content optimizations that maximized engagement.

3. Results & Impact

One of the reels reached 700,000 views across platforms, generating high engagement rates and securing a continued partnership between Nivea and Dr. Ljubica. The success reinforced the power of trend-driven content over standard product promotion and highlighted the impact of well-executed video editing and storytelling.