Social Media Strategy

Art Storefronts needed to grow its community and attract customers. I developed a content strategy for organic engagement, creating and publishing content while optimizing performance with analytics.

Client
Art Storefronts

Year
2022-Present

1. Strategy & Concept

To build a strong community-driven presence, I created educational content covering art business tips, art history, and artist success stories. Through testing, I found that underdog stories of forgotten or underappreciated artists resonated the most, consistently outperforming other content in engagement. This insight led to a refined content mix, balancing historical narratives with practical resources for artists.

2. Execution & Optimization

I produced and published a high-volume content schedule, averaging 30 posts per week—654% higher than similar accounts. This included carousels, reels, and curated artist interviews, with old interviews repackaged into short-form video content that reached up to 1 million views per reel. Regular analytics tracking allowed me to refine content in real-time, prioritizing high-engagement topics and optimizing post formats.

3. Results & Impact

With zero paid ads, Art Storefronts achieved a weekly organic reach of 2 million users in 2025. Our top carousel post surpassed 100k likes and 9k shares, while curated interview reels consistently reached the 1 million view mark. The account’s weekly engagement rate increased by 797%, and it now gains an average of 2,424 new followers per week, proving the power of data-driven content strategy.